Cpa networks, squeeze pages, upsells, downsells,
new traffic sources — and more!

Kick up your sales a notch — starting this week.

Yesterday, I had an awesome phone call with my pal Daegan Smith.
Daegan’s interview is in Promo Dashboard if you have that
product.

Daegan has a background in wrestling. And we were comparing your
progress in Internet marketing to the learning the basics of
wrestling.

The very first basic you learn in wrestling is called the
“one leg take down.” And you don’t go on to learn other
more advanced methods until you learn it.

I look at this as a tree.

And every tree has “roots.” If the tree doesn’t have deep
roots, what happens when a storm comes along?

Well, we’re in a bit of a storm right now in the business
world. There’s no denying that the U.S. and a few other
countries are experiencing a pullback in spending, consumer
confidence, credit and other things.

Now, if you have “deep roots,” then you’re built to survive
and thrive in storms.

But what if you don’t have deep roots?

Sam Carpenter from “Work The System” fame says:

“Look hard at the survivors around you – the folks who were in
business three years ago and who are still in business today.
You’ll notice a commonality: These people fixate on perfecting
systems that are within their grasps, while they detach
themselves from the details of the things they can’t affect.
In positioning themselves in this way, they overcome personal
malaise by becoming tremendously efficient, while they defeat
general malaise by ignoring it.”

Last week at the Ryan Deiss/Perry Belcher seminar in Austin
(a terrific event by the way), I talked to long time marketer
and customer Bill Harrison. Bill has a huge, thriving business
now.

And he’s doing better now than ever before. Why? Because
he ADDED new systems to counteract the effects of the
downturn.

Since I AM the King of Step-By-Step Internet marketing, I’m
gonna lay out a system for you to kick things up a notch,
whether you’re getting started or you’re an established
pro.

1. Add new traffic systems

Daegan mentioned to me that he bought an excellent ebook the
other day with a way of getting traffic from MSN, an under-
exploited traffic source.

The KEY is to turn your new traffic source into a SYSTEM,
so you can outsource it.

If you have to do the work yourself, it’ll NEVER get done!

Or maybe you don’t aggressively do article marketing. My long
time affiliate Sean Mize has an outstanding system for
article marketing.

All you have to do is execute by creating the system or buying
a system from someone who has already put it together then
outsource it.

If you need help with outsourcing, go to:

http://www.outsourceplan.com

a. Find one new source of traffic by someone who has created
a system for it.

You do NOT want to recreate the learning curve yourself. If
you don’t already have an affiliate program, I highly recommend
you start there.

b. Get the basics in place

If there’s software to buy or install, get that done by someone.
Get the basics up and running.

c. Create your written or video system that you can outsource

d. Find someone to operate the details of the system and
sub-systems.

2. Create an offer for the cpa networks

This past weekend, I saw Jim Lillig (an old time friend) at
the Ryan Deiss/Perry Belcher event. Jim is CEO of offerati.com
which is a cpa network.

Big dog Casey owns the majority of offerati.

Mike Filsaime has started a CPA network.

Mike Hill has a product on the CPA Tsunami. Mike goes way back
to the Boulder seminars Mizel, Declan and I did.

This is an ADVANCED strategy and, in my opinion, not for
beginners. But it CAN really ramp up your traffic.

If you do this, you need to spend 3-6 months really focusing
on it. It’s a major initiative. Your visitor value is
everything and that means you need upsells and downsells that
work great.

If Clickbank was college then CPA networks are the graduate
program. An offer on there that succeeds can bring in 1,500
subscribers a day — and more.

I know one marketer who rumor says gets 100,000 subscribers
a MONTH!

3. Tweak your squeeze page

I’ve seen actual stats on squeeze pages that convert 60% to
70% of raw, cold traffic into subscribers. It IS possible
by doing lots of split testing using Google Website
Optimizer or whatever your tool of choice is.

a. Find a variety of squeeze page designs and ideas
b. Get the varieties designed for your lead generator
c. Put into Google Website Optimizer
d. Keep split testing
e. Work through all the sub-systems and optimize them.

e.1 Test different thank you for subscribing pages to see
which works best.
e.2 Test an offer on the thank you page vs. a straight pitch
to get people to confirm their subscription
e.3 Test single vs. double confirmation. This makes a huge
difference.
3.4 Test a custom subject line on your confirmation email
3.5 Test the page people go to AFTER they confirm their
email address.

4. Work your uspells and downsells

Since getting your email delivered is a bit dicey, in today’s
market you have to push the pedal on the upsells and downsells.
You don’t have a choice.

If you don’t understand upsells and downsells, refer to the
articles on my blog.

a. Test starting high and going down in price
b. Expand the $ amount of one offer to test the upper limits
c. Compare your upsells and downsells to the competition.
d. A high visitor value is essential for your affiliate program

Again, if you don’t understand the concept of visitor value, you
need to log in some time on marlonsnews.com reading back ezine
issues.

5. Hit your autoresponders hard

a. Put extra effort into those first few emails
b. Test your email sequence until it’s a sales machine
c. Subscribe to many emails and test your deliverability

c.1 Subscribe to a gmail, hotmail, yahoo, aol, mail.com and so forth.
c.2 If your emails are getting received, then search Google for “whitelisting procedures.”

6. Be more aggressive in your Ockham’s Razor procedures

Take that formula in Ockham’s Razor and work the living
daylights out of it.

My pal Jason Fladlien is releasing 1 new product a month!
He’s an Ockham’s Razor machine!

I’ve been spending all my time tweaking our systems. But
I’m ramping up into Ockham’s Razor mode!

I can’t wait.

7. Look for your Red Factor edges

Who is underserved? Who is overserved? Who is a non-
consumer? Where is the opportunity?

What is your advantage? Are you a Stealth Marketer?
Are you in a drag race? Are you running a “both and” play?
Are you going “high low?”

What’s your marketing play?

It’s CRAZY to do marketing without knowing the play you’re
running. That’s random marketing and a really bad idea.

You go in knowing your advantage upfront.

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing.”

http://damonnelson.biz/AmazingFormula

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